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mock ups: licensed Freepik files

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In developing the visual identity for Marble Blue Hotel and Beach Bar, I explored two concepts: the elegance and luxury of marble stone and the playful versatility of glass marbles. Ultimately, I chose the latter, drawing inspiration from the intricate patterns inside a glass marble to create a wavy shape. This shape forms the letter "M" when repeated and can be rotated to resemble a "B," offering endless design possibilities such as wave patterns, leaves, sun, and flowers. This approach ensures our logo is distinctive, memorable, and adaptable, perfectly capturing the essence of our coastal, sophisticated brand.