About Me
Hello! I'm Flo, the creative woman behind SengFlo designs. My name is a blend of my first names, Florence and Sengsavanh, reflecting my French and Lao heritage. With a background in architecture and experience working in Switzerland, France and the UK, I've called London home for nearly two decades, where I live with my husband and our two children.
My Journey
My passion lies in helping small businesses stand out and elevate their visual presence. As a freelance graphic designer and photographer based in London, I offer services ranging from crafting visual identities and associated assets (stationery, social media visuals…) as well as capturing portraits, ,brand imagery.
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My values
At SengFlo designs, my work is guided by a commitment to collaboration, quality, and empowerment. I believe in working closely with clients to create designs that truly reflect their identity and values. Simplicity and curiosity drive my creative process, allowing me to craft thoughtful, effective solutions while continuously learning and growing. Inclusivity and diversity are at the heart of everything I do—I strive to make everyone feel welcome, seen, and celebrated through my work.
Client Experiences
I've had the pleasure of working with diverse clients who have shared their experiences:
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"Flo was able to create a visual representation for me in a way that surpassed anything I could have imagined. She understood what I do and found a way to translate that into graphic design. She is intuitive, responsive, and thoughtful."
— Alexis Hutchings, WPPS Small Business Hub
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"Flo has an eye for detail and was able to capture the intricacies of my designs in a way that was visually stunning. She understood the ethos of my brand and found the perfect backdrops in London to complement the bold and bright bags."
— Angela Drake, Design by Drake
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Who I work with
I love collaborating with women in business, especially those who have started their ventures after becoming parents. I welcome working with individuals from different cultures and neurodiverse backgrounds, valuing the rich perspectives they bring and allowing me to discover other ways of thinking. My focus is on creating an environment where women feel supported, heard, and confident in expressing their unique stories and values through their brands.
Let's Connect
Stay updated on my latest projects and insights by following me on Instagram and LinkedIn.
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Looking forward to getting to know you and your story!
Make it happen.
Flo x
