Ways to work together
Many of the women I work with are building something new: a second career, a long-held idea finally brought to life, or a business that has grown and evolved with them.
I help women-led and independent businesses define their brand foundations and translate them into thoughtful visual identities. Through design and photography, we create visuals that feel clear, cohesive and aligned with who you are and where your business is going.
“Flo went above and beyond to understand not just the project, but also who I am and what I want to achieve. The final result is a brand identity that truly stands out and feels authentically me.”
Iman Ben Abbes, Founder, DepTax
Visual Identity
These packages focus on building your visual identity through design.
Photography can complement the process to create imagery aligned with your brand.
The Foundation
from £1,200
A streamlined visual identity for businesses at the early stages of building their brand. Together we define key brand foundations and translate them into a clear and cohesive visual direction.
Includes
Brand foundations
• mission and vision
• brand values and personality
• key brand messages
• target audience overview
• visual competitor review
Visual identity
• primary logo
• colour palette
• font pairing
• mini brand guidelines document
Ideal for early-stage businesses who need a clear, professional visual identity to get started.
The Identity Build
from £2,400
A complete visual identity designed to bring clarity, consistency and personality to your brand. This collaborative process builds strong brand foundations and translates them into a visual system you can confidently use everywhere.
Includes
Brand foundations
• mission and vision
• brand values and personality
• brand messages
• target audience profile
• strengths and weaknesses
• visual competitor analysis
Visual identity system
• logo suite (primary, secondary, submark)
• colour palette
• typography system
• graphic elements or icons
• social media templates
Guidelines
- brand guidelines document
- visual usage examples
- Brand guidelines cheat sheet
Ideal for businesses ready for a complete, cohesive identity that reflects who they are and where they are going.
The Brand Presence
from £3,300
Your visual identity combined with brand photography to create a strong and consistent presence. We design your brand and capture imagery that helps you show up confidently across your website, social media and marketing.
Includes
Everything in The Identity Build package, plus:
Brand photography
• photoshoot planning session
• visual direction / moodboard
• location guidance
• 2–4 hour photoshoot
• 30–50 edited images
Ideal for businesses who want a cohesive brand and professional imagery to show up confidently everywhere.
Foundation
Identity Build
Brand Presence
from £1,200
from £2,400
from £3,300
Brand Strategy - mission, vision, values, brand personality
Brand Strategy - brand messages, target audience profile
limited
Brand Strategy - visual competitor analysis
Visual Identity - primary logo
Visual Identity - primary logo
Visual Identity - colour palette
Visual Identity - font pairing
Visual Identity - typography system
Visual Identity - graphic elements + patterns
Visual Identity - social media templates
Guidelines - brand guidelines cheat sheet
Guidelines - brand guidelines document + visual usage examples
Brand Photography - 2-4h photoshoot, 30-50 edited images
“Every experience and piece of work that Flo did for me was done beyond my expectations. I couldn’t even imagine that the new branding could be as good as it turned out. She understood my vision even when I struggled to clearly articulate it. She has become a very trusted part of my circle.”
Pamela Hueston, Founder, All Things Dylan
“Flo expertly handled everything from logo design and brand identity to marketing materials and photoshoots. She perfectly captured our brand’s essence and created a cohesive visual identity that truly reflects us.”
Ebru Alpay Oraman, Founder, Grab & Graze
Not sure which option is right for you?
The Brand Blueprint Session is a good place to start.
Brand Blueprint Session
£150
A focused 1-to-1 session to bring clarity to your brand and sketch the foundations of your visual identity before moving forward. We review your current visuals, ideas and goals so you leave with practical recommendations and a clear direction for your next steps.
Includes
• 60 minute online session
• review of your current brand or ideas
• feedback on visual identity and positioning
• practical recommendations and next steps
• short follow-up summary by email
Ideal if you need clarity and direction before investing in a full visual identity.
Brand Photography
Photography can complement your visual identity or be booked as a standalone service to create imagery for your website, social media and marketing.
“Flo has an eye for detail and captured the intricacies of my designs beautifully. She understood the ethos of my brand and created vibrant images that really showcase the beauty and craftsmanship of my products.”
Angela Drake, Founder, Design by Drake
“Florence isn’t just a photographer, she’s a storyteller. Her photos capture those magical moments that tell your story in the most genuine and unique way.”
Victoria Bhouddhavongs, Founder, The Property Story
Not sure where to start?
If you're unsure which option is the right fit, feel free to get in touch. I'm always happy to hear about new projects and can help guide you toward the most suitable option.
